Jose Borghi career in advertising spans over 25 years. He has created award-winning creative work in Brazil. His career started in 1988. This was at Standard Ogilvy. There are many other agencies in which he has worked. These include Talent, DM9DDB, Leo Burnett and FCB. Borghi worked at DM9DDB from 1994 to 1999. He developed a number of stellar campaigns here. These include Parmalat’s “Mamíferos/mammals.” Next was “Carlinhos” which depicted against prejudice to people who had Down ’s syndrome. Others included Itaú, INBEV and so on. Jose Borghi worked at Leo Burnett as Chief Creative Officer in 1999. He became Chief Executive Officer here in 2001. During this time he managed to create successful campaigns that included Fiat, as it became the market leader in the country for the first time.
Jose Borghi founded his own agency, Borghierh in 2002. He merged it with global network Lowe + Partners in 2006. Then he became the joint Chief Executive Officer of this agency and later in 2012, he became the exclusive chairman of the agency BORGHI/LOWE.
Jose Borghi has won a number of awards at Brazilian and international festivals. These include 13 Cannes, 10 One Show, in addition to 11 New York Festival along with 7 London Festival, 10 Clios besides 15 Abril Awards. He has been the most awarded copywriter by Archive magazine during 1999. Jose Borghi was the “Agency Professional” in 1999. He was chosen by the Brazilian Advertising Professionals Association.
Jose Borghi has a bachelor’s degree in Publicity and Advertising which he earned from PUCCampinas. His other successful campaigns include Honda, Michelin, besides Itaú, Electrolux, Valisére, as well as Antarctica, Volvo, Microsoft, in addition to Philips, Jornal da Tarde and many others. His career is interspersed with several prizes from all around the world as well as home.